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AI Use Cases

A collection of over 250 uses for artificial intelligence

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Counting and analysing crowd density to manage traffic flow within the casino

Introduction

Gambling industry has for a long time been a fiscal as well as a recreational hub globally. Casinos being the physical emblem of this industry are very complicated structures that include the use of various management systems. Among the most crucial aspects of casino management is crowd density control and traffic flow optimization. With the integration of Computer Vision Artificial Intelligence (CV AI), the gambling industry has started using this new technology to improve the efficiency of their operations and provide a better experience to their customers. CV AI is a new way through which casinos are seeking to transform the way that people move within the gaming floors as well as the security and surveillance systems. The following write-up explores the application of CV AI in estimating and understanding of crowd density for flow control of traffic in the casino in the gambling industry.

Challenges

In the same way, there are some challenges that come with the use of CV AI in casinos. The main concern is the issue of data privacy since casinos are expected to receive thousands of visitors per day and the application of AI in managing these visitors is a sensitive issue. Other hurdles are reliance on AI, for instance, if the system makes a wrong calculation or identifies people wrongly then this may cause wastage of resources as well as security concerns. Also, the integration of CV AI entails huge costs and properities which may not be affordable or easily accessible to small casinos. Also, there is a problem of how to incorporate AI systems with other structures, and how to train people to work with these new technologies.

AI Solutions

In view of these challenges, CV AI solutions have been put in place to solve each of the concerns. In the area of data privacy, the AI systems can be made in a way that data is made unidentifiable and this would protect the patrons’ privacy. In order to enhance the level of accuracy, the AI algorithms are enhanced and updated with more data. Some of the companies such as Hikvision provides solutions that can help in the detection and counting of people especially in large groups. In terms of cost and accessibility, there is the AIaaS (AI as a Service) which is making it possible for small casinos to have access to such technologies without having to incur a lot of costs. In addition, application of AI systems is becoming easier through the use of APIs and microservices and the training of staff is made easier through the provision of simple and well-defined user interfaces and training programs.

Benefits

There are a lot of advantages of using CV AI in casinos as well. It can also improve the operational efficiency of the casino by controlling the flow of people, the working of the casino games and facilities. It can also offer valuable customer data which will enable the casinos to know their customers better and in return provide better customer service and targeted marketing strategies. Also, it can strengthen the security and surveillance to prevent and identify any criminal activities. In the period of COVID-19, CV AI can be applied to regulate the social distancing in the casino to protect the health of the visitors.

Return on Investment

It is difficult to say what the exact ROI is as it depends on the particular case and how CV AI solutions are used. Some casinos that have adopted CV AI solutions have stated that they got very good returns from their investments. For instance, the Venetian Casino based in Las Vegas said that it boosted the efficiency of its operations by 25 percent after adopting a CV AI solution from Hikvision in the first year. This led to a high increase in the revenue and a decline in the operational costs. Also, casinos have noted an enhancement in the customers’ satisfaction and loyalty thus increasing revenue in the long run.

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