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Visually monitoring player behaviour to detect cheating or suspicious activity
Introduction
The world of gambling has never been one of low risk, and thus the industry is not only appealing to the players but also the operators who have to comply with the set regulations to allow for fairness and no illicit conduct. However, this has been made even more difficult in the digital era, especially since people can now place bets and take part in other gambling activities from the comfort of their homes, thus making traditional methods of surveillance ineffectual. But, developments in the field of technology have offered some prospects, Computer Vision (CV) Artificial Intelligence (AI) is one of the most promising technologies that can help in the management of player’s behavior and identification of fraud. Computer Vision AI solutions are based on algorithms that can process visual information and create a meaningful understanding of the content they are given in the form of videos or static images. This technology is now being used in the gambling industry to enhance the levels of integrity and accountability in the sector.
Challenges
There are a number of issues that the gambling industry has with monitoring player behaviour. The first problem is that there is just too much information to process. Live casinos have hundreds of games running at the same time and it is very difficult for the human surveillance teams to monitor all the activities taking place. Another problem is that the game play is very intricate. This means that to identify collusion, cheating or any other form of fraudulent activity, one needs to be well versed with the rules and tactics of every game. It also takes an ability to recognize signs and inconsistencies that may point to wrongdoing. Some of the other challenges include managing false positives, preserving the privacy of the players, and guaranteeing that the monitoring systems themselves are safe from being compromised.
AI Solutions
There are several challenges that currently hinder the detection of cheating in esports and AI, and in particular CV AI, offers a proper solution. This is because CV AI can manage and interpret video information several times faster and with better accuracy as compared to human beings. It can watch several games at once, follow every movement of every player, and pick up on changes in the game to identify any irregularities. Hence, by exposing the AI to a large number of gameplay data, it is possible to teach the AI the rules and tactics of each game, and make the AI to have a good spot for any unconventional play. In addition, there are sophisticated AI techniques that can minimize the number of false alarms where the system identifies normal variations as abnormal behaviour. AI can also contribute to the enhancement of players’ privacy since it allows for blurring videos and employs encryption in the surveillance systems.
Benefits
There are numerous advantages of employing CV AI in the gambling industry. First, it tremendously improves the capacity to identify corruption and other unlawful activities thus safeguarding the games and the players alike. It also enhances the effectiveness of the surveillance system in that it makes the process to be automatic and hence does not require many people to be in the surveillance team. This can also help to reduce costs for the operators as well. Furthermore, the application of AI has the potential of enhancing player experience through ensuring that the games are fair and are being played in a safe environment. Finally, the information collected from the AI’s break down of the gameplay data can be applied to enhance game and strategy and to optimize marketing and customer service strategies according to the player’s profile.
Return on Investment
It can be advantageous to use CV AI in the gambling industry as it can provide a high return on investment. This is because the cost of implementing the surveillance process can be reduced significantly when using automation especially for large operators who may have several games in operation at any given time. It also increases the efficiency of detecting cheating and other suspicious activities thus making the games to be more credible and more likely to attract more players. In addition, the information derived from the AI’s evaluation can be applied to generate more revenue by optimizing game and customer interactions. For instance, a research done by the University of Nevada, Las Vegas discovered that application of AI in casino surveillance increased the revenue by 10%.